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DESIGN & BRANDING SPECIALIST
A natural go-getter, my career has been driven by my passion for design, as I am self-taught. My ability to manage multiple clients and projects simultaneously is proven by my success as a freelance designer and business owner for over a decade.
For the past 14 years, I’ve worked with everyone from entrepreneurs to Fortune 500 companies, helping identify challenges and creating ideas that ignite passion in both the client and in their unique markets, further strengthening those relationships.
Below is a small sample of some of my favoritE PROJECTS.
Client
AUSTIN BEAVER EXPERIENCE
international private event disc jockey
Working for Austin is an absolute blast. When he first came to me about 8 years ago, he was transitioning from a business name to his real name and wanted to establish a brand that would position him far above the typical private DJ status.
After many creative sessions, we landed on adding “experience” to the name and dropping the disc jockey as his services were far more expansive. An event with Austin Beaver was truly an experience you wouldn’t soon forget.
In this business, appearance is important—especially when you are your brand. I directed a photo shoot with a very talented photographer to exemplify Austin’s casual and approachable personality and his professionalism in handling his events. Then I went to work on crafting a brand that would attract his demographic, set him far apart from his competition and evoke an emotional response. In my years since beginning work with Austin, he’s become internationally known and one of the most sought-after private event DJ’s in the country.
Client
THE PILLID®
Waterbottle Accessories
I knew we had a potentially enormous market for this project so we wanted it to be attractive, hip and cool.
No one likes carrying around their prescription meds, so I needed this to be something people were proud to use. I also knew that it was the perfect name for an ambigram (a word that reads upside-down and right-side up). Not to mention, an ambigram is great for use on a product that isn’t always right-side up.
To excite consumers on how they could use the products in their lives, I created user profile postcards as handouts at promotional events. The web site was designed to increase awareness of the many uses of the product and connect to potential distributors. You can now find Pillid® in a number of national retail outlets.
Travis is, hands down, one of the most observant people I have ever experienced, which makes him a sponge for soaking up inspiration from literally everything surrounding him. His ability to hear a client’s desires, and bring a concept to reality is amazing. It’s quite magical because it feels as if he is a mind reader. His highly intuitive nature allows him to capture exactly what you’ve imagined, but could never create yourself. I receive compliments on our logo, and branding regularly. From the conception phase, to present (6 years later), Travis remains aware of what’s coming, and how to stay fresh, hip and timeless in the marketplace. He is instrumental in the success of my business. – Founder/Inventor
Client
GOLAZO®
Natural Energy Drinks
Golazo came to me by referral after they had just completed an identity overhaul. Their web presence was not only sporting the old logo, it was sorely outdated and in no way able to compete with their competition. With a split market made up of soccer moms and young athletes, I designed it with great content in mind, but delivered it with a cool factor that anyone would be able to appreciate.
The end result was a site with animated HTML5 graphics and a deep informative homepage giving a great user experience. The average visit time increased and bounce rates decreased. This is one of my favorite sites I’ve had the pleasure of working on. Development by Prismatic.
Client
MICHAEL BENSON BAND
WEDDING AND PRIVATE EVENT BAND
Michael Benson Band has a stellar reputation as the live entertainer to have in the Seattle area. What they didn’t have when I began working with them, was a visual identity that matched their reputation.
The challenge was to present new and potential clients with the impression that they were the “it” band. Starting from the ground level, I created a logo design that was timeless, classic, and represented the professionalism of the band.
For the web site, content was king. The site was designed to handle the enormous task of providing large numbers of audio samples, song lists, band bios, testimonials, awards, band schedules, blog and more, in a way that was user friendly and compelling.
The website has become his strongest selling tool, and even helps his clients with song selection and tips after they have booked. Development by Factor1 Studios.
So many people I knew had raved about him, and that’s why I contacted him. I gotta say, the results were spectacular. Everyone now heaps praise on our website, logo, brand, biz cards and brochures. But the best comment of all was given to me in London this summer after I’d handed my business card to a friend – someone who had one of the fastest growing companies in the UK: “This isn’t a business card he said – this is a BRAND!”
Client
SUNSTREAM BOAT LIFTS
PREMIUM BOAT LIFTS AND ACCESSORIES
Sunstream Boat Lifts was a company with a premium product they were selling to an affluent customer base, but whose brand and image were far from premium. Beginning with sales sheets to set the tone at international trade shows, I developed a new polished look that was athletic, and on-par with luxury vehicles.
The site was a much larger undertaking due to their vast product content for consumers and dealers. I was able to use the sales sheets I designed as a jumping off point to create an amazing and interactive experience for their end users and provide the needed information and tools to their dealers.
Client
ARIA | STYLE
FLORAL AND EVENTS
NORDSTROM
MEDIA SPECIALIST ROLE
Supporting the Learning & Leadership team, I collaborated with instructional designers, learning specialists, facilitators, video producers, Subject Matter Experts and our internal clients to enhance the learning experiences for the Nordstrom employees. I also supported internal communication among leadership with impactful visuals to help simplify and improve understanding complex projects and programs.
Employing the ADDIE Model, each project began with a thorough needs analysis and a comprehensive understanding of the challenge. With a goal of increased engagement and improved Learning Experience I designed interactive eLearning, custom infographics, iconography, facilitator guides and various training materials.
In just one year Travis has been working at Nordstrom, he has been an exceptional partner to our internal customers, has proven his mastery of all things design and user-experience related, and is adored by the team. He is an asset and a pleasure for any team he decides to join.” – Omar Garcia | Learning Design Manager
