MICHAEL BENSON BAND
WEDDING AND PRIVATE EVENT BAND
Michael Benson Band has a stellar reputation as the live entertainer to have in the Seattle area. What they didn’t have when I began working with them, was a visual identity that matched their reputation.
The challenge was to present new and potential clients with the impression that they were the “it” band. Starting from the ground level, I created a logo design that was timeless, classic, and represented the professionalism of the band.
For the web site, content was king. The site was designed to handle the enormous task of providing large numbers of audio samples, song lists, band bios, testimonials, awards, band schedules, blog and more, in a way that was user friendly and compelling.
The website has become his strongest selling tool, and even helps his clients with song selection and tips after they have booked. Development by Factor1 Studios.
So many people I knew had raved about him, and that’s why I contacted him. I gotta say, the results were spectacular. Everyone now heaps praise on our website, logo, brand, biz cards and brochures. But the best comment of all was given to me in London this summer after I’d handed my business card to a friend – someone who had one of the fastest growing companies in the UK: “This isn’t a business card he said – this is a BRAND!”